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"I think there is beauty in everything. What 'normal' people perceive as ugly, I can usually see something of beauty in it."
—Alexander McQueen

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Influencer Guide

WHAT IS INFLUENCER MARKETING?

At its most basic, Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern-day content-driven marketing campaign. The main difference is that the results of the campaign are usually collaborations between brands and influencers.

  • Our Part

    We always carefully consider our approach to influencer marketing:

    • We require influencers to be organized and have a well-planned strategy. We also do our very best to ensure you will be well represented within our brand guidelines and company culture. 
    • We are patient and we are human – our approach is unlike other marketing positions – we are people talking to people, not companies talking to companies and with this in mind, we are respectful of an influencers time and experience.

    We develop a schedule

    • Does the influencer prefer monthly/quarterly/biannual calls or newsletters?
    • Integrate with your PR schedule, product release schedule, etc.
    • Send emails on behalf of key executives. Plan travel schedules for exec and arrange face-to-face meetings.
  • Your Part

    • You make it about the audience -- not yourself.
    • You contribute to the social media community whenever possible.
    • You're positive and humble
    • You always try different social media tools.
    • You put in the time, effort and energy.
    • You are the go-to place for valuable & relevant content.

Influencer Signup

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