"You can never take too much care over the choice of your shoes. Too many women think that they are unimportant, but the real proof of an elegant woman is what is on her feet."
—Christian Dior


Influencer Guide


At its most basic, Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern-day content-driven marketing campaign. The main difference is that the results of the campaign are usually collaborations between brands and influencers.

  • Our Part

    We always carefully consider our approach to influencer marketing:

    • We require influencers to be organized and have a well-planned strategy. We also do our very best to ensure you will be well represented within our brand guidelines and company culture. 
    • We are patient and we are human – our approach is unlike other marketing positions – we are people talking to people, not companies talking to companies and with this in mind, we are respectful of an influencers time and experience.

    We develop a schedule

    • Does the influencer prefer monthly/quarterly/biannual calls or newsletters?
    • Integrate with your PR schedule, product release schedule, etc.
    • Send emails on behalf of key executives. Plan travel schedules for exec and arrange face-to-face meetings.
  • Your Part

    • You make it about the audience -- not yourself.
    • You contribute to the social media community whenever possible.
    • You're positive and humble
    • You always try different social media tools.
    • You put in the time, effort and energy.
    • You are the go-to place for valuable & relevant content.

Influencer Signup

Cart Item Removed. Undo Have a coupon ?
  • No products in the cart.