We always carefully consider our approach to influencer marketing:
- We require influencers to be organized and have a well-planned strategy. We also do our very best to ensure you will be well represented within our brand guidelines and company culture.
- We are patient and we are human – our approach is unlike other marketing positions – we are people talking to people, not companies talking to companies and with this in mind, we are respectful of an influencers time and experience.
We develop a schedule
- Does the influencer prefer monthly/quarterly/biannual calls or newsletters?
- Integrate with your PR schedule, product release schedule, etc.
- Send emails on behalf of key executives. Plan travel schedules for exec and arrange face-to-face meetings.